Friven & Co. Ltd was established in 1977 and is listed on SGX-Catalist. It is a customer-centric company with its core business in the manufacture and distribution of bedding and bedlinen brands which include Friven, DS, Perrin de Rossi, Allegoria and Relax@Home. 

Friven & Co. also distributes a wide variety of home/living accessories. These items include household items, toys, gardening products, stationery, seasonal decor, electrical products, home decor and general merchandise. This enables the Company to offer customers holistic home/lifestyle solutions.

Besides being a retailer of bedlinen, bedding and home/living accessories, Friven & Co. is also a supplier to the hospitality industry, providing a wide range of bedding and home/living products for hotels, resorts and serviced apartments.

Friven & Co. distributes its bedding/bedlinen items in 72 major department store counters in Singapore, Malaysia and Indonesia. Since December 2006, the Company has also been opening retail stores in the region. Currently there are 10 Friven & Co. stores - Tanglin (global flagship store), Jalan Kilang & Suntec City Mall (Singapore), Bangsar, Berjaya Times Square, Mid Valley Megamall and Mines (Malaysia), Senayan City and Menteng (Jakarta) and in Xuhui district (Shanghai, China). The global flagship store located at Friven & Co. @ Tanglin was recently opened and is currently the largest Friven & Co. store worldwide. It houses several other lifestyle tenants such as Denise The Wine Shop, SunMoon Fresh as well as banking and services like HSBC  Premier and Singpost.